Wild animals in TV ads
Archive - May 2006

CAPS is currently campaigning against the use of animals in two TV ads. Our previous campaigns have had a big impact and several companies have agreed to stop using animals in the commercials

Sure

A new TV ad for Sure, a deodorant made by Unilever, features no fewer than nine wild animals. Although most of the animals in the 'Go Wild' ad are computer generated, live animals used include: three chimps, one bison, two bears, one hyena, one mandrill and one orangutan.

How you can help

• Please contact Unilever, asking them to pull the ad and to not use animals in future commercials:

  Phone the Sure customer line on freephone 0800 0852 639 or e-mail Samantha. Smith@unilever.com

• Also contact the ad agency who made the commercial:

  Ed Morris, Executive Creative Director, Lowe London
  Phone: 020 7584 5033
  E-mail: Ed.Morris@loweworldwide.com

Magic 105.4

A new TV ad for London radio station Magic 105.4 features a grizzly bear named Koda who is portrayed as taking part in the radio station's 'Music is Money' competition, hosted by DJ Neil Fox.

The 30-second advert was created by agency St Luke's, which flew to Vancouver, Canada to film the bear. Koda was supplied by Creative Animal Talent, a company that has over 100 animals including bears, mountain lions and wolves and supplies them to the film industry.

How you can help

• Contact Magic 105.4, asking them to pull this ad and agree not to use animals in future ads:

  Andria Vidler, Managing Director, Magic 105.4
  Phone: 0207 182 8233
  E-mail: nicky.tranter@emap.com

• Ask St Luke's not to use animals in future advertising:

  Emily Latham, Account Manager, St Luke's
  Phone: 020 7380 8888
  E-mail: elatham@stlukes.co.uk